the movie Lemonade
This recession has shown us that the near future is going to bring lots of unemployment. A theme I have been talking about forever! is the idea of a renaissance in artisan production and niche creative...
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teaming up with Eloqua for The Blog Tree
As a follow up to our award-winning marketing work with Eloqua (The Content Grid, The Social Media Playbook, and A Case for Content), we have released an exciting new graphic today: The Blog Tree. The...
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The Content Grid v2
It feels like it was just yesterday that we released the first version of The Content Grid with Eloqua. I remember it particularly clearly because pitching it was my very first project as JESS3′s...
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Why Hundreds of Journalists and Bloggers Wrote About a JESS3 Browser Plugin
Interconnectivity and information democratization are some of the most inspiring qualities of the internet. They’re so ubiquitous that they’re almost cliches. That’s the upside: overlapping networks...
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How JESS3 Drove 200,000 Views to a Video
With the breadth, depth and trustworthiness to warrant billions of pageviews monthly, Wikipedia is a cause célèbre in the techy community. It began with fits and starts, but has since blossomed to...
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Using Kickstarter to raise an $11,000 book advance
My most recent article for PBS’ MediaShift details how a midlist science fiction author bypassed traditional publishing completely and raised $11,000 on Kickstarter. Despite the rosy outcome of his...
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Label Me Do: A Look at Extraordinary Wine & Beer Labels
Wine label design has been so interesting as wine drinking has become more popular all over the world. There are some labels that want to make you judge the book by the cover, some that staunchly...
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The Ever-Turning Tables of Social Media
With great power comes great responsibility. The internet a is powerful platform for people. Whether or not the people who utilize its power recognize the responsibility that comes with using the...
View ArticlePutting the Strategy in Client Strategy
Made with love and learnings by JESS3. Originally presented by JESS3 Associate Director of Client Strategy Sheri Cook to the University of Oklahoma AdClub on November 27, 2012.
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Our Favorite April Fools’ Jokes of 2013, No Kidding
We were going to start this blog with a quick history lesson about the origins of April Fools’ Day, but guess what? No one really knows. Suspicious, right? There are a couple theories involving the...
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“Unfinished Business” Creates Awesome Stock Business Images
Take a look at what Unfinished Business, out this Friday, just did to promote their film. It’s safe to say that their marketing team deserves a raise. Working with iStock by Getty Images, Twentieth...
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